SanDisk Launches Professional Photography Contest on Facebook (Press Release)

What: Milpitas, Calif., June 8, 2010 – SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced that it will launch a professional photography contest on the SanDisk Extreme Team Facebook page starting June 8. Participants will be able to submit photos in four different categories – Nature, Wedding/Events, Action and Fashion. The Facebook community of SanDisk Extreme Team Facebook fans can vote for their favorite photos, and a SanDisk panel of professional photographers from the SanDisk Extreme Team will review the quarterfinalists and select the contest winners.

The grand prize winner will be offered a one year spot on the SanDisk Extreme Team and the grand prize winning photo will be exhibited in the “Winner’s Circle” gallery showing during the PhotoPlus Expo in New York City. The four finalists, the winners of each category, will each receive a $1,000 cash prize and their photos will be featured in the online Winner’s Circle gallery. Eight runners-up will receive $250 worth of SanDisk imaging cards and their photos will be featured in the online Winner’s Circle gallery.

Who: Anyone eligible can enter, but the contest is recommended for professional photographers. Simply complete an official entry form and submit a photograph to the SanDisk Extreme Team Facebook page. See Official Rules for eligibility restrictions and entry details.

When: The contest begins June 8 with a submission deadline of July 31 at 11:30 p.m. PT. SanDisk Extreme Team Facebook Fan users can vote for their favorite photos from August 1 through August 31. The ten most popular submissions in each of the four categories will proceed to the final round of the competition where a panel of professional photographers from SanDisk’s Extreme Team will pick the finalists and then select the winners for each category as well as the grand prize contest winner. The winners will be announced on or around October 31 and the grand prize winner’s photo will be showcased at the Winner’s Circle gallery showing during PhotoPlus Expo in October.

Where: SanDisk Extreme Team Facebook page. [Editorial Note: the PR people did not supply the URL so I Googled it – if it is not the right place, I’m sorry!]

About SanDisk

SanDisk Corporation is the global leader in flash memory cards, from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

© 2010 SanDisk Corporation. All rights reserved. SanDisk, the SanDisk logo and SanDisk Extreme are trademarks of SanDisk Corporation, registered in the United States and other countries. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This media alert contains certain forward-looking statements, including applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K and our subsequent quarterly reports on Form 10-Q. We do not intend to update the information contained in this media alert.

Memory Card Issues

I have been using Sandisk Extreme III CF cards for some while now, without any issues to report. However, this weekend I had to do a very important shoot – my first as a full time professional. I got through five cards, all 4Gb, one of them I have had for ages, four of them were brand new at this event.

After transferring the images to my computer, several files from more than one card are showing as corrupt. I have never had this before. I’m using a Canon 50D which is less than a year old, I have tried transferring the files by connecting the camera and by putting the card in a reader – both get the same result.

However, if I open the image straight from the card without importing it first, it appears to be okay.

Now I notice some pictures are missing altogether. Basically, I shot around 150 couples in a formal pose as they made their way into a dinner dance function. Whilst processing, I realized someone was missing; the event organizer, who is also my wife’s father! I knew I had photographed him right at the beginning, so I got out a copy of SanDisk’s RescuePro and ran it on the offending card. I found about eight images which were in the original transfer.

If it was one image, I could imagine having deleted it by mistake (not easy to do by accident, though). If it was a set of images from the very beginning of using the card, I could – at a real stretch – imagine that I had formatted the card without thinking (not that likely). But the missing images are a small group from within the middle of the card. I would have to have deleted eight images one after another and, apart from the sequence you go through to delete individual images, I just would not have had the time during the shoot.

I’m thinking there must be some kind of issue either with the card, the camera (firmware version) or a combination of the two. Does anyone have any thoughts on this, or had similar (or other!) experiences with other makes of card?

Camera: Canon EOS 50D firmware version 1.0.3
Card: SanDisk Extreme III 4Gb CF (brand new, unused)