Bowens, the award-winning professional lighting company, has launched an exclusive programme of online video tutorials that can be accessed completely free of charge on its website.
The new “bite size” videos reveal lighting techniques favoured by leading photographers Christian Hough and Chris Reeve and will build into a comprehensive “lesson bank” for photographers over coming months.
Robert Cook, Bowens marketing director explained: “We believe that once our customers have invested in Bowens lighting equipment they shouldn’t have to pay again to learn how to use it.
Each video is five minutes long and will feature all new, completely original content. The brief to our expert photographers is to produce compelling and entertaining material – rather than just having someone explaining unit controls.
He added: “This idea is a natural progression of our supremely popular Litebook magazine which is available both online and in a printed version. Now visitors to our site can read the magazine online and/or simply click to watch a selection of these fast-paced videos.
We aim to have five tutorials – based on earlier “Hough To” articles written by Christian, in Litebook – online by early March. That’s 25 minutes of free tutorials available before Focus at the NEC.
Christian Hough said: â€œBowens are providing exceptional added value with this programme. We will be giving photographers some really cool ideas on how to add new dimensions to their shoots and all within five minute video snapshots.
Visit Bowens at www.bowens.co.uk