Calumet Focuses on Hasselblad Solutions in the Medium Format Marketplace

Calumet Photographic has announced that it will stop selling Leaf cameras and backs in all its territories worldwide – and will focus solely on the distribution of Hasselblad high-end products in the medium format marketplace.

The decision has been made following high-level talks with both Leaf and Hasselblad and will come into effect at the end of March. Joe Clark, Calumet MD explained: “The decision has been taken to focus exclusively on one high-end supplier in the medium format marketplace – and we believe the Hasselblad solution best fits our strategic plans for the future in this segment.”

He added: “We are the only dealer in the UK that can offer nationwide coverage with latest demonstration equipment and highly trained staff at every branch, plus a full equipment inventory throughout our rental departments. And we will be working ever more closely with Hasselblad on a consistent programme of promotional and marketing activity through 2009 and beyond. This begins with our exclusive รข??Hasselblad Week’ at the end of March at which Hassselblad and Calumet experts will be demonstrating H3D-11 integrated camera systems and the outstanding Phocus software.”

Calumet is writing to all its Leaf customers explaining its decision.

Said Clarke: “We are fully committed to helping our Leaf users in any way we can in coming weeks and months. Leaf has appointed a new dealer and London-based Peartree Rental will be appointed our service and warranty partner when our commitment to Leaf concludes at the end of the month.”

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