Back to the subject of Wedding Photography, again (I suspect we’ll be covering this one a lot!).
I was talking to my friend Mark, who I have mentioned before is right now going through the transition from keen amateur to professional. Mark was telling me about the half a dozen or so weddings he has covered for free, or dirt cheap, in order to have the opportunity to get a few weddings under his belt and into his portfolio. Oh, and for the experience of course, which never comes cheap in this game!
The trouble is, he is now in danger of being labelled as a “cheap wedding photographer” for the foreseeable future. Although having covered friends’ and relatives’ weddings at a special rate has lead to a number of referrals, the referred clients have an expectation of an inexpensive photographer covering the event from dusk till dawn.
It strikes me that when trying to make the jump to pro status, the photographer needs to have a plan, almost a prepared statement to read to the lucky couple getting the special deal. My suggestion (much too late for Mark, obviously!) would be to quote friends and relatives the full price you intend to charge once you have made the jump. Then, give them a whopping discount, clearly showing that this is a one-off because you are my cousin/nephew/sister/best buddy or whatever. This way, the photographer has shown his normal price and the friend/relative can clearly see the saving they get from being in the right place in the gene pool at the right time.
Will it actually work? I don’t know. I need someone to try it out and let me know! Any takers?